Confidence isn't a pep talk.
Get in, parents. You and your kid are about to build something real.
One real product, built by your kid. A repeatable way to build confidence at your own kitchen table. In 30 days.
I ran this with my own kids before I ran it with anybody else's. My daughter built hers in an afternoon and made her first sale that week. This is me handing you the exact playbook.
Kid holding the printed thing they made.
Stripe or Gumroad notification screenshot.
The message where they describe the change.
Grid of covers from other families.
Kid explaining what they built.
Confidence is earned.
You cannot talk a kid into believing in themselves. Trust me, I've tried. What actually works is a lot less comfortable and a lot more effective: they do a hard thing and watch it work.
Photo at the kitchen table, laptop open. Warm, unposed, slightly messy.
I'm not a parenting expert. Or a child psychologist.
I'm a single dad, a recovering lawyer, and a guy who spent way too long looking for purpose in a bank account and a job title before he found it somewhere much less impressive.
What I do know is how to build something and sell it, because I've done it for more than a decade. And a while back I sat my kids down and taught them the one idea I wish somebody had taught me at their age: you can make something small, put it out into the world, and people will pay you for it.
Not chores. Not five bucks for making your bed. A real thing, made by them, bought by strangers.
We called it Fan the Flame. They picked the idea. They made the thing. They watched real people buy it.
That single project taught my kids more about confidence than a hundred talks about believing in yourself ever did. Because confidence doesn't come from being told you're capable. It comes from evidence.
So for four weeks I'm walking you through exactly what we did, one step at a time, so you can sit next to your kid and run it yourself.
What They'll Actually Learn
Own the idea, not just the chore
The difference between working for money and building something that keeps working while you're asleep. Most adults never learn this. Your kid gets it at eleven.
Build something real, together
You and your kid create an actual digital product start to finish, side by side, in real time. Not a worksheet about a product. The product.
Use AI like a kid can
No coding, no degree, no jargon. The exact simple tools that take a kid from "I have an idea" to "people can buy this" in days.
Proof, not a certificate
At the end your kid has a real product and the memory of building it. Something they can point at and say "I made that."
Practice going public
Confidence isn't built in private. Your kid learns to share what they made and sit with somebody saying yes.
Do it as a team, not a lecture
This isn't you teaching at your kid. It's the two of you building the same thing, which quietly turns into a shared memory instead of another lesson they tune out. That's the part nobody tells you about — you get something out of this too.
The Offer.
Four weeks. One module drops each week. Yours to keep forever.
The Confidence Equation.
Everything else gets built on this. A kid who can't name who they are will borrow it from whoever is standing closest, and then spend a decade sorting out which parts were ever theirs.
Photo of the framed bill with the three words written on it.
The Alter Ego.
Batman isn't strong in general. He's built precisely against the one thing that got him. Your kid is going to do the same thing, on purpose, in about an hour.
A kid's actual handwriting on the alter ego sheet. Messy is better.
Build the Thing.
Ten years ago this took months and tens of thousands of dollars, and you still didn't know if anyone wanted it. Now you can do it on a Saturday with a twelve-year-old.
Split image: blank doc on the left, finished product cover on the right.
Send It.
This is the week that does the actual work. Everything before it is preparation for a kid watching a stranger decide their thing was worth paying for.
The notification screenshot. Blur the buyer's name, keep the amount.
Stacked Bonuses.
The $2 Bill Workbook
Five pages. The full value list, the fill-in pages, the family board layout so nobody has to guess what they're making, and a printable card set for cousins, sleepovers and the kid who is always at your house.
Flat-lay of the 5 printed pages.
The Alter Ego Worksheet
The printable your kid fills in during week two, with the age bands built in so a 6-year-old and a 16-year-old both get a version that fits. Plus the parent script for the questions that are hard to ask.
Single page, angled, pencil on top.
The Prompt Pack
Every prompt we used to build my daughter's product, in order, copy and paste. Sharpen the problem, build the system, name the traps, make it sound like a real kid, and generate names that don't sound like a textbook.
The Rerun Checklist
The condensed version for the second time around, when your kid already knows the shape of it and just wants to go faster. Also the version to hand a younger sibling when they inevitably ask.
Lifetime Access
Everything is yours to keep. All four modules, every worksheet, every update we make. Run it again next year with the same kid, or in three years with the younger one. You paid once. It's yours.
Real confidence starts here.
You don't need to be technical. You don't need to have it figured out. You need a kid, four weeks, and a willingness to sit next to them while they build something.
Cohort size is intentionally small. When it's full, it's full. If you're reading this, there are still seats.
The only guarantee I'll make
Run week one with your kid. If you sit through the $2 Bill Exercise and it doesn't give you a better conversation than you've had with them in a month, email me and I'll refund you. I'm not going to make you prove anything.
Price goes to $297 when the cohort closes.
The stuff you're wondering.
Your kid is going to decide who they are.
Four weeks. One thing they made. One conversation you'll both remember. Then it's on the wall and it's theirs.
Get Us In — $147Doors close [DATE]. Small cohort on purpose.
