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A 4-Week Parent + Kid Challenge

Confidence isn't a pep talk.

it's proof.

Get in, parents. You and your kid are about to build something real.

One real product, built by your kid. A repeatable way to build confidence at your own kitchen table. In 30 days.

I ran this with my own kids before I ran it with anybody else's. My daughter built hers in an afternoon and made her first sale that week. This is me handing you the exact playbook.

Get Us In

Small cohort on purpose. When it's full, it's full.

Proof Strip

Drop 3 to 5 screenshots here. Kid holding their product, a first-sale notification, a parent's text message.

Confidence is earned. Not given.

You cannot talk a kid into believing in themselves. Trust me, I've tried. What actually works is a lot less comfortable and a lot more effective: they do a hard thing and watch it work.

They'll learn who they actually are
They'll build a real thing people can buy
They'll find out that shipping beats being ready
Let's Build It
// The Honest Part

I'm not a parenting expert. Or a child psychologist.

I'm a single dad, a recovering lawyer, and a guy who spent way too long looking for purpose in a bank account and a job title before he found it somewhere much less impressive.

What I do know is how to build something and sell it, because I've done it for more than a decade. And a while back I sat my kids down and taught them the one idea I wish somebody had taught me at their age: you can make something small, put it out into the world, and people will pay you for it.

Not chores. Not five bucks for making your bed. A real thing, made by them, bought by strangers.

That single project taught my kids more about confidence than a hundred talks about believing in yourself ever did. Because confidence doesn't come from being told you're capable. It comes from evidence.

So for four weeks I'm walking you through exactly what we did, one step at a time, so you can sit next to your kid and run it yourself.

That's the whole thing. I did it with mine. Now you do it with yours.

What's Inside

What They'll Actually Learn

01

Own the idea, not just the chore

The difference between working for money and building something that keeps working while you're asleep. Most adults never learn this. Your kid gets it at eleven.

02

Build something real, together

You and your kid create an actual digital product start to finish, side by side, in real time. Not a worksheet about a product. The product.

03

Use AI like a kid can, not like an engineer

No coding, no degree, no jargon. The exact simple tools that take a kid from "I have an idea" to "people can buy this" in days instead of years.

04

Walk away with proof, not a certificate

At the end your kid has a real product and the memory of building it. Something they can point at and say "I made that." No pep talk competes with that.

05

Do it as a team, not a lecture

This isn't you teaching at your kid. It's the two of you building the same thing, which quietly turns into a shared memory instead of another lesson they tune out.

06

Practice putting it into the world

Confidence isn't built in private. Your kid learns to actually share what they made and sit with that very real, very good feeling of somebody saying yes.

// Here's Exactly What You Get

The Offer.

Four weeks. One module drops each week. Yours to keep forever.

01
Week One

The Confidence Equation.

the foundation: figuring out who your kid actually is, in their own words
watch together · about 40 minutes · replay forever

Everything else gets built on this. A kid who can't name who they are will borrow it from whoever is standing closest, and then spend a decade sorting out which parts were ever theirs.

We're covering
the four pillars, and why core values has to come first
The $2 Bill Exercise, the 20-minute family ritual we run at my house
how to get a kid to say true things out loud without it feeling like an interview
the no-negativity rule, and why siblings will test it in the first four minutes
what to do when a kid clams up and says nothing at all
You'll leave with
Three words your kid picked for themselves, written on something rare, hanging on your wall.
02
Week Two

The Alter Ego.

building the version of them that shows up when it's hard
watch together · about 40 minutes · replay forever

Batman isn't strong in general. He's built precisely against the one thing that got him. Your kid is going to do the same thing, on purpose, in about an hour.

We're covering
naming the real obstacle, the specific one, not "being shy"
The Batman Test, reverse-engineering powers that answer the obstacle one for one
why an alter ego isn't pretending, and the research behind why it works
how to run this for a 6-year-old, a 13-year-old, and yourself
the cue that lets them switch into it in public without anyone noticing
You'll leave with
A named alter ego with two or three powers, built specifically against the thing your kid is actually facing this month.
03
Week Three

Build the Thing.

the one-afternoon build: idea to finished product, with AI doing the heavy lifting
do it together · about 2 hours · replay forever

Ten years ago this took months and tens of thousands of dollars, and you still didn't know if anyone wanted it. Now you can do it on a Saturday with a twelve-year-old.

We're covering
the magic wand question, and why it's the hardest part for parents
turning your kid's actual problem into something other kids will pay for
the copy-paste prompts, every one we used, in order, nothing to figure out
the traps, the secret sauce, and how to keep it sounding like a real kid wrote it
letting them name it and design it, even when you hate the colors
You'll leave with
A finished product with your kid's name on it. Not a draft. A finished thing.
04
Week Four

Send It.

getting it live, getting the first sale, and what to do with the money
do it together · about 45 minutes · replay forever

This is the week that does the actual work. Everything before it is preparation for a kid watching a stranger decide their thing was worth paying for.

We're covering
getting it live, step by step, on a free platform, in under 20 minutes
what to price it at and why cheap is the wrong instinct
the first three people to send it to, and what your kid should say
the money conversation: spend, save, reinvest, and letting them choose
how to handle it if nobody buys, which sometimes happens and is fine
running the whole thing again in 60 days, better and faster
You'll leave with
A live product, a screenshot worth printing, and a kid who now knows something about themselves that you cannot tell them.
// + Included Free

Stacked Bonuses.

Bonus 01

The $2 Bill Workbook

the whole exercise, ready to print tonight

Five pages. The full value list, the fill-in pages, the family board layout so nobody has to guess what they're making, and a printable card set for cousins, sleepovers and the kid who is always at your house.

$47FREE
Bonus 02

The Alter Ego Worksheet

obstacle, powers, name, cue

The printable your kid fills in during week two, with the age bands built in so a 6-year-old and a 16-year-old both get a version that fits. Plus the parent script for the questions that are hard to ask.

$47FREE
Bonus 03

The Prompt Pack

so you never sit staring at a blank chat box

Every prompt we used to build my daughter's product, in order, copy and paste. Sharpen the problem, build the system, name the traps, make it sound like a real kid, and generate names that don't sound like a textbook.

$67FREE
Super Bonus

Lifetime Access

Everything is yours to keep. All four modules, every worksheet, every update we make. Run it again next year with the same kid, or in three years with the younger one. You paid once. It's yours.

$297FREE
Bonuses Total Value
$458