We tell our kids to go for it. Now it’s our turn.
The dream you keep talking yourself out of? Bring it. The book. The business idea. The art. The class. The part of you that got quiet somewhere between taking care of everyone else and getting through the week.
For 21 days, we’re going to take real steps toward something we want, and learn how to trust ourselves when those steps get messy. One meaningful project. Three daily practices. A room full of parents finding their way back to themselves. I’m doing it with you.
Enrollment opens September 21. $97 early bird.

You know what your kids like. What they need. What they’re scared of. What you’d say if they wanted to try something and didn’t think they were good enough.
Then you get a little time to yourself, think about the thing you want to do, and hear a different voice entirely.
Maybe you’ve spent years putting yourself last. Maybe a divorce changed the shape of your life, and you’re still figuring out who you are in this version of it. Maybe you love being a parent but miss having something that belongs to you.
You’re allowed to love your kids and want more for yourself. And you’re allowed to begin before you know how it’s going to turn out.
That line makes me think about all the things we hope our children will feel free to do. Express themselves. Take a chance. Make something. Be beginners. Build a life that feels like theirs.
I want those things for my kids. I want to practice them myself, too.
This is time for you to practice what you hope they’ll believe: I can want something, take a chance on it, and handle what happens next.
Before enrollment opened, we asked the parents already on the waitlist what they’d want out of three weeks. These are their replies, exactly as they came in.

If one of these sounds like you, this was built for you. Every one of them is a project this challenge is designed to move.
Join the CHALLENGE →About a year and a half ago, I started writing poetry. I hadn’t written it before. It felt vulnerable. I didn’t feel qualified. And for the last 18 months, I’ve sat on it without sharing it.
It’s a strange feeling to care about something and immediately start making a case for why you shouldn’t do it. I’m not a poet. Who am I to make a children’s book?
During this challenge, I’m going to take one of those poems and work toward turning it into a children’s book. I don’t know how far I’ll get in 21 days. I don’t know how people will respond. I do know I’ve spent enough time keeping it to myself.
So you’ll hear about my attempts while you’re making yours. The steps I take. The places I hesitate. What I learn when something doesn’t work.
I’m asking you to bring the thing you’ve been sitting on. I’m bringing mine.
Starts September 28 · Parents only · $97 early bird when enrollment opens
Fail Around & Find Out is a guided challenge for parents who want to build Konfidence by taking action on something personally meaningful.
Pick a goal that makes you feel interested and a little exposed. Something you want enough that the possibility of being bad at it bothers you.
You might share your writing. Apply for an opportunity. Take a first step toward a business. Sign up for the class you keep looking at. Put your work in front of someone whose opinion matters to you.
We’ll make the next step small enough to take in your actual life. Then we’ll take it. And we’ll learn the principles of growth mindset and failing forward along the way.

Walk. Dance. Lift. Stretch. Choose movement that works for your body and your day.
Give yourself a little time to move before you spend the whole day in your head.
Put words to the person you’re practicing becoming.
I am someone who makes time for what matters to me. I am willing to be a beginner. I am someone who can feel embarrassed and still take the next step.
Choose statements you can put into practice. Then give yourself a chance to act on them.
Take one step toward the thing you’re scared to do.
Let someone read a page. Ask for feedback. Start the conversation. Show an imperfect version of what you’re making.
Sharing doesn’t have to mean posting on social media. It means letting your project move beyond the safety of your own head.
Some days the step will be small. Some days it will feel enormous. All three practices come back to the same project, so your actions build on each other over the 21 days.
Every week works one part of the Konfidence Bank. Kore Values are the foundation you start from. Kourage, Kompetence, and Kompassion are the pillars, and each one gets a week. By the end, you’ll have a record of your attempts, what you learned about yourself, and a clearer sense of how you want to keep going.

Everything included in your enrollment, laid out so there are no surprises after you join.





The entire Konfidence Kickstart comes with it. Use these resources alongside the challenge or return to them afterward.




You don’t need a polished idea, a social media following, or a child who wants to participate. You do need to be willing to take action. The lessons will give you a framework. Your attempts give you something to learn from.


I’m a dad of three, an entrepreneur, and the person who’s been keeping his poetry to himself for the last 18 months.
Being willing to take a chance in one part of your life doesn’t mean you feel ready in every other part. I can talk about Konfidence and still feel unqualified when I sit down to make a children’s book.
That’s part of why I want to do this with you. I want to know what happens when I give this thing a real chance. I want my kids to grow up knowing their dad kept trying things that mattered to him.
And I want to spend three weeks in a room with parents who are ready to do that for themselves.
Bring something you want to do and haven’t let yourself try. For three weeks, we’ll make room for it. We’ll practice the principles of Konfidence. We’ll take Bold, Enthusiastic Tests and learn from what happens.
You don’t need to know whether you’re good at it yet. That’s something you get to find out.
For 18 months, I’ve kept my poetry to myself. On September 28, I’m going to start working toward making a children’s book from it, with a room full of parents taking their own chances.
Maybe your thing has been waiting longer than mine. Bring it.
We’ll sweat. We’ll script. We’ll share. We’ll find out what works, what doesn’t, and what we want to try next. Three weeks of getting to know the person you’re learning to trust.
P.S. You’ve probably told your kid they don’t have to be good at something the first time they try it. Bring that same generosity with you. You’re going to need some for yourself.
